Hello Hijab: The group making headscarves for Barbie

Four dolls wearing hijabs from Hello Hijab. Photo by Maranie Staab.
Four dolls wearing hijabs from Hello Hijab. Photo by Maranie Staab.


The iconic blonde is getting another change of image. Last year, America’s favourite doll, Barbie, was given a makeover, with manufacturer Mattel bringing out more diverse models, featuring three different body types and seven possible skin tones. Now two women in Pittsburgh, Pennsylvania, have started making miniature hijabs for Barbies, which they sell out of their non-profit organisation For Good.

Kristen Michaels and Gisele Fetterman founded For Good to help facilitate projects that do just what the name suggests: something good for the community. Their first venture is Hello Hijab, a small operation that makes tiny hijabs for Barbie dolls, as a way of teaching children about religious and cultural differences.

Maranie Staab
Grace Fetterman (Gisele Fetterman's daughter) and Salma Bokhari (Safaa Bokhari's daughter) play with the dolls.

Fetterman first had the idea after the Women’s March in January earlier this year. Her five-year-old daughter Grace was playing with her dolls and it occurred to Fetterman that none of the dolls were representative of their Muslim friends. So she and Michaels set up Hello Hijab, at first buying the material to make the headscarves out of their own pockets, and employing two seamstresses to make them. The hijabs are sold for six dollars each, and 100% of the proceeds go towards four non-profit organisations: the local branch of the American Civil Liberties Union, the Jewish Family and Children’s Service of Pittsburgh, the Islamic Center of Pittsburgh, and the Change Agency.

Photo from Instagram.

“This isn’t a political statement”

Michaels spoke to FRANCE 24 about the project and why they think it’s important.

The bottom line is kids are sponges. Kids learn all the time; play time is really about learning. No matter how you raise your kids, if they see people that look different from them they will question it. We’re not trying to make a political statement, we’re not trying to support or promote a certain religion; we just want our children to know that there are lots of different religions in the world that should be respected and that it’s not a problem to look different.

One of the hijabs made by Hello Hijab. Photo from Instagram.

Neither Michaels nor Fetterman are Muslim themselves, and wanted to run the idea past someone who is. They spoke to a friend, Safaa Bokhari, who is Muslim and wears a hijab. She loved the idea and immediately came on as a partner on the project.

Maranie Staab
Dolls wearing hijabs.

Making the next generation kinder

Not being Muslim, we wouldn’t know necessarily if this is something the Muslim community would want or embrace. You never want to assume that you know what a community needs. You want to make sure that the communities you are representing are involved in the process. Safaa has faced discrimination herself before, and she immediately said, ‘I hope that this makes the next generation kinder.'

We have of course received a negative backlash. People are saying that there shouldn’t be hijabs in America so why are we promoting them? People say that the hijab is a symbol of oppression and we shouldn’t put it on Barbie, an American doll. But at the same time, we now have Muslim children who are able to play with dolls that look like their mothers and grandmothers. Some teachers have said thank you for giving me an inexpensive teaching tool.

Maranie Staab
Children playing with dolls with headscarves.

Hello Hijab was officially launched in April, and the organisation has managed to secure two financial grants to help keep the project going. Michaels and Fetterman have also received donations of hijabs from Muslim women who support the idea and want their old headscarves to be repurposed into a headscarf for a Barbie.

For Good is an umbrella organisation with a number of other initiatives in the pipeline to help diverse communities, and the overarching message of Hello Hijab can be summed up in its tagline – “Keep Pittsburgh kind”.

Hello Hijab! ????????

Une publication partagée par For Good PGH (@forgoodpgh) le

Photo from Instagram.

Another online project has been styling Barbie with a headscarf: Hijarbie, an Instagram account dedicated to dressing up the doll in stylish hijabs, just as her creator would wear. The account has nearly 80,000 followers and features a diverse range of headscarf styles – including themed posts such as sportswomen wearing hijab.

Dedicated to the women inspiring Muslim girls all over the world at the #Olympics!!❤️ Do you recognise them?

Une publication partagée par Mini Hijab Fashion! (@hijarbie) le

Photo from Hijarbie Instagram.