One of the many joke images created by Iranians following the hoax. This one shows Ayatollah Khomeini sipping a Pepsi on the moon. The image was published on many Iranian Facebook pages.
On Tuesday night, thousands of Iranians looked up at the sky in the hopes of seeing the Pepsi logo appear on the moon.
In the past few days, rumors had swelled on Iranian websites and social networks, saying that Pepsi Co. was going to shoot powerful lasers at the moon to display the brand’s colors on its surface. Some took this as a joke; others believed it. Either way, many went up on their roofs to inspect the moon at the announced time. Our Observers in Tehran tell us more.
This hoax video purports to show the Pepsi logo projected onto the moon.

'About half of the people in Tehran went up on their roofs'

Saed is a journalist in Tehran.
We got fooled. I myself helped propagate the rumour and told people to check out the moon. My girlfriend even asked me why this important news wasn’t covered by the BBC, Euronews or the state media. I replied, well that’s because it will be an advertisement for Pepsi, and they don’t want to advertise for them. I think about half of the people in Tehran and many other cities went up on their roofs at 11:30 pm. My colleagues and I gazed at the moon for several minutes and saw nothing! But we had a good laugh about it.

'I can't believe this has happened once again'

Faria is a scientist in Tehran.
On our block, I saw many people on their roofs. Some even had telescopes and binoculars. I found it strange, because the main source of this rumour came from Facebook and not professional news websites, and Internet users in Iran are usually those who are the most educated.
I can’t believe this has happened once again, 33 years after people went out en masse to see Ayatollah Khomeini’s face on the moon. [During the Iranian revolution in 1979, right before Khomeini's return from exile, thousands of Iranians believed a rumour that his face would appear on the moon]. That time, though, a lot of people claimed they actually saw his face, while today, everyone was talking about what fools we are to believe such rumours!

'My friends had fun and drank Coca Cola for revenge'

Maria is a journalist in Tehran.
Almost all of my friends went to the north of Tehran to a mountain from which they had a good view of the city of the sky. They insisted I go with them, but I preferred to stay home and watch a movie. They took cameras and camcorders to get photos and videos, but when nothing happened they started to have fun and drink Coca Cola for revenge!
I couldn’t resist calling them fools, but they said, yes, we’re fools, but at least we had a great time together – and you missed it!
What believers hoped the moon would look like... This Photoshopped image was posted to the website
This joke image shows an error sign Photoshopped onto the moon - just like the messages Iranians see appear on websites that they are not allowed to access. This image was posted on many Iranian Facebook pages.
Those who didn't believe the rumor also had a good laugh Tuesday night; some even created their own Pepsi moons.