CHINA

The People’s Republic (nearly) perfect 60th anniversary ceremony

As expected, the parade organised to celebrate the People’s Republic of China’s 60th anniversary went extremely smoothly — thanks in part to the massive security lock-down weeks ahead of the show. There was one small hitch, however, as Chinese Web users were quick to see.

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As expected, the parade organised to celebrate the People’s Republic of China’s 60th anniversary went extremely smoothly — thanks in part to the massive security lock-down weeks ahead of the show. There was one small hitch, however, as Chinese Web users were quick to see.

Seven thousand men paraded on Chang Avenue up to Tiananmen Square, along with an armada of tanks and missiles, military jets and 200,000 students. Only 400,000 people were authorised to attend the show. Even cats were banned from the parade’s perimeter.

So when a huge commercial for the Japanese brand Toshiba appeared behind the parade and was filmed at length for the millions of Chinese watching the ceremony on TV, patriotic viewers were quick to react.

Chinese Web users print-screened the commercial and promptly denounced the incompetence of state television CCTV online. According to them, Toshiba was the only brand visible during the entire ceremony.

Photo posted by "ken_tcheng". Written on the image: "Toshiba? They should have hidden that! What is CCTV doing?"

Here are just a few examples of reactions posted on the forum MOP.

"Why didn’t anyone check this sort of detail before the ceremony was broadcast live?"

"I demand that the person at CCTV in charge of broadcasting the ceremony resign and that Toshiba pay for the extra advertisement"

"I noticed it too, it's really awful!"

"They obviously didn’t film the brand on purpose. There are so many brands in China, they weren’t going to destroy the billboards just for the ceremony."