Obama endorsing Chinese apartments?
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The faces of Warren Buffett, Bill Gates and Barack Obama have appeared in advertisements for upmarket apartments in the central Chinese city of Xi'an. Read more...
The faces of Warren Buffett, Bill Gates and Barack Obama have appeared in advertisements for upmarket apartments in the central Chinese city of Xi'an.
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According to the Danwei website, the astonishing campaign was picked up by Chinese daily The Oriental Guardian. The billboards, measuring ten metres by six metres, boast the merits of the swish apartments under construction behind them. Each uses the portrait of a celebrity along with a statement of endorsement. A picture of American billionaire investor Warren Buffett for example, is accompanied by the quote "This is the most important investment of my life".
A reporter from the Oriental Guardian contacted the Shaanxi province Bureau of Industry and Commerce in questioning whether it was legal to suggest endorsement from an unknowing statesman. Although the advertising specialist there was unsure, the query nonetheless brought the campaign to the attention of the local government. On July 14 the local authorities demanded that the campaign be removed.
As noted by Danwei, it's not the first time that Obama's image has been used illegally by Chinese advertisers. The US president also appeared on a poster for the "Blockberry" (a fake Blackberry).
Buffet and Obama in big
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