CHINA

Sanlu milk: "You’ll find treasure in your kidneys!"

Web users are not letting Sanlu off lightly. They continue to chide the Chinese dairy producer at the heart of the powdered-milk scandal, and this time with humour. 

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Web users are not letting Sanlu off lightly. They continue to chide the leading Chinese dairy producer at the heart of the powdered-milk scandal, and this time with humour.

Sanlu has been accused of marketing powdered babies' milk cut with melamine to boost the product's protein levels. The state-run company has been forced to recall 10,000 tonnes of products, but its milk, along with that of around 20 other Chinese manufacturers, has already killed four babies and poisoned 53,000 others.

Fronterra, a New Zealand company that partly owns Sanlu, placed the blame directly on the company's management. They say that Sanlu was first told about the problem in December 2007, which tests confirmed in June 2008. Yet the company didn't manage to notify the Chinese authorities, or their Kiwi partners, until August 2.

It may offer little consolation to the public, but to bring down the company further, Web users are taking great care in parodying the brand's ad.

 

Translated from Chinese by our Observer Lily Eclimont.