http://observers.france24.com/en/category/tags/alcohol-0 La vue par taxonomie avec une profondeur de 0. en http://observers.france24.com/en/content/20090708-north-korea-first-beer-advert-toast-capitalism-taedonggang-pyongyang <p> Three minutes of sickeningly kitsch video is North Korea's way of advertising their home-brewed lager. In the land where advertising has been, until now, non-existent, is Kim Jong-il edging North Korea slowly towards capitalism? </p> <p> Taedonggang beer is produced in an English brewery which North Korea bought in 2000 for £1.5 million (€1.7m). The 185-year-old plant, which had just fallen into disuse, was shipped piece by piece to North Korea and then carefully reconstructed and officially opened in 2002. A <a href="http://www.flickr.com/photos/sellerto/2451008203" title="picture on Flickr">bottle</a> of the beer costs the equivalent of around one euro and weighs in at 4.5% alcohol. It's sold mainly in bars for foreigners. </p> http://observers.france24.com/en/content/20090708-north-korea-first-beer-advert-toast-capitalism-taedonggang-pyongyang#comments video advertising Alcohol North Korea 39.164141 126.892090 Wed, 08 Jul 2009 17:24:02 +0200 Sophie Team Observers 130822 at http://observers.france24.com