Bollywood singing out for condoms

Julien — Mon, 07 Apr 2008 11:57:23 +0200

A group of Indian campaigners is singing and dancing their way to the glorification of condom use. It's a crucial fight in their central region, where two percent of the population is HIV positive. And the result - a Bollywood style video clip - is hilarious.

According to a 2007 survey by UNAIDS and India's National AIDS Control Organisation (NACO), between 2 million and 3.6 million people live with the HIV virus in India, placing the country third in the world after South Africa and Nigeria. However, AIDS prevention in the country is not an easy job. A large part of the population, particularly in rural areas, cling on to preconceived taboos about sex, and are often hesitant to use condoms.