Despite complaints from the Chinese authorities, Italian car manufacturer Fiat has refused to pull an advert which shows Buddhist actor Richard Gere gleefully playing with traditional Tibetan children.
Fiat did issue an apology to China on Monday but said that the commercial for the new Lancia Delta would remain on-air in Italy and even spread to other European countries. They denied that Richard Gere had been chosen for his free-Tibet stance and ties with the Dalai Lama, and said they did not mean to "interfere with the internal political system of any country". However the advert, which has caused outrage on YouTube where Chinese web users can watch it, is just the latest in a string of offences that have upset Chinese people over Tibet. A month ago Sharon Stone was dropped from a Christian Dior campaign after saying that the earthquake in China was bad karma for its treatment of Tibet.
It was only added a week ago but the video has already been viewed hundreds of thousands of times on YouTube.
Comments
Fiat and culturallly insensitive spots
Submitted by Alberto Celani on Wed, 02/07/2008 - 09:29.Look this video about an ad by FIAT
http://it.youtube.com/watch?v=QIgksCRFwnI
This is the FIAT IDEA spot. It has been considered culturally insensitive by New Zealand. The choice to perform HAKA for commercial use has been slammed because of the use of women and for its parody meaning hidden into the ad.
Here you can see Wiki news about it:
http://en.wikinews.org/wiki/New_Zealand_diplomats:_Fiat_using_Maori_haka...
Expo 2015 in Milano, Italy
Alberto Celani
There is one big problem
Submitted by Unregistered user (not verified) on Sat, 28/06/2008 - 09:06.There is one big problem with Fiat's story: This so-called controversy is a fake one, and it seems to be entirely manufactured by Fiat, with the "apology" being a carefully planned step in the ad campaign.
Unregistered user
This could be an impressive
Submitted by Anonyme (not verified) on Wed, 25/06/2008 - 20:04.This could be an impressive marco polo style commercial with the right actor.
Poor Richard Gere, he could only get to Tibet through a commercial -- he's banned to enter china after making that "red corner" movie to support the dalai lama. Chance is that they filmed it in a Tibetan community in Nepal or India. Power to be different eh?
And for the car itself, how exactly do you DRIVE from california to tibet or just asia in general?
Unregistered user