In response to the controversial ad from Israeli telecoms company Cellcom, in which Israelis and Palestinians strike up a game of footy across the separation wall, residents from the Palestinian side have come up with their own version. Unlike the original however, there are no actors; only real citizens. So what would really happen if Palestinians kicked a ball across the wall?

The scene takes place in Bil'in, where weekly demonstrations are held to protest the wall. The author of the clip, an Israeli citizen, explains the scenario to us.

The response


“My goal was to show the harsh reality of this wall”

Ayyad Mediqa, 28, shot and edited the video in response to Cellcom's clip. He lives in Tel Aviv.

When I saw the original ad, I immediately felt that we needed to respond. The cynicism and disrespect in taking advantage of their suffering could not be ignored. What you see in the Cellcom ad is far from the reality. The video I shot is real, no actors. Since 2004, every Friday, the people of Bil'in come out to protest the wall. Here are the real Palestinian protestors, the real Israeli soldiers, the real tear gas. That's how it happens in real life.

We didn't do anything to provoke the Israeli Army that day. Even before we began the scenario and I started filming they had thrown tear gas over the wall.  My goal was to quite simply show the harsh reality of this wall. Some people have accused us of propaganda, and Cellcom, who I sent the video to, didn't bother to respond.  Which didn't really surprise me..."

The original ad