After 22 days of war, 1,300 Palestinian and 14 Israeli deaths, Israel and Hamas have agreed, on either side, to a ceasefire. Was so much bloodshed necessary to end the hostilities? For two Sderot students at least, the rockets were becoming insufferable, and it was only a matter of time before Hamas Qassams would be landing in Tel Aviv.

As part of their studies at Sapir University near Sderot, Yatir Keren and Ron Rochman created an artistic project with the aim of illustrating the daily lives of those living under target of Hamas rockets in southern Israel. The narrative behind the project - entitled 'Distance Is Only a Matter of Time': a rocket launched from Gaza reaches Tel Aviv.


"Far more people were killed by suicide bombers [in Tel Aviv] over the past decade than were killed in Sderot"

Lisa Goldman is a journalist and blogger from Tel Aviv.

I think the film is basically populist nonsense. It presumes to preach about security to the residents of Tel Aviv, where far more people were killed by suicide bombers over the past decade than were killed in Sderot. It also assumes that Hamas was on its way to accumulating longer-range rockets, when in fact the IDF ground invasion showed that they were not nearly as well-armed as Israeli intelligence claimed. I do not think this type of film is effective in changing minds. For the already-convinced, it is grist for the mill. For the doubters and naysayers, it looks like crude propaganda."

"It will be hard for them to go back to their coffee shops and pubs"

Yatir Keren and Ron Rochman are graduates of Interactive Communication studies at Sapir College. Yatir was born and grew up in the Sde Yoav kibbutz, 20km from the Gaza Strip. Ron lives in Rishon Letzion. He works in video editing and special effects.

With this project we're trying to wake up both the Israeli and the international public to the situation by bringing it to the financial and cultural heart of Israel, Tel Aviv.  

Until now it was easy for the citizens of Tel Aviv and the centre of Israel to ignore the situation. But when it hits their homes, then it will be hard for them to go back to their coffee shops and pubs. The disinterest and apathy will come to an end. We're hoping that our movie will not become reality and that the Israeli government will find a solution before the Hamas terror organisation gets its hands on long-distance rockets that can reach Tel Aviv.

We believe that a solution must be found as soon as possible, preferably through diplomatic means, so that the residents of the Gaza Strip and west Negev can live peacefully. We know that Israel doesn't have a good reputation in the foreign media and so we believe that it's important to show the other side too (without underestimating the suffering of the Palestinians)."