Photo taken by Anthony Bustos and uploaded to Twitter. Credit: Anthony Bustos.
A man from San Francisco is drawing attention to a crisis that has become little more than an everyday fixture in cities across the world: homelessness. For Anthony Bustos, what homeless people need from him isn’t money - but a better sign.
Every night, thousands of homeless people sleep on the streets of San Francisco. Yet many go unnoticed by commuters used to the sight of panhandlers begging for money. In one night alone last year, more than 6,000 people
were counted sleeping rough; and that figure only counts the adults. A separate count found that almost 1,000 young people
were sleeping without a roof over their heads. Despite spending a reported $165 million a year, the city hasn’t made any headway in the struggle against homelessness.
Photo taken by Anthony Bustos and uploaded to Twitter.
Anthony Bustos decided to give the homeless a subtle lesson in marketing – by giving them signs
that would turn heads. His solution was to replace predictable signs like ‘Poor and Hungry’ with funny messages that could make people look twice, and give money. It’s not the first time such an initiative has sprung up: in Massachusetts, ‘Signs for the Homeless
’ invites artists to give drab cardboard signs colorful makeovers to induce passers-by to part with their money.