Pepsi on the moon? Thousands of Iranians fall prey to hoax

One of the many joke images created by Iranians following the hoax. This one shows Ayatollah Khomeini sipping a Pepsi on the moon. The image was published on many Iranian Facebook pages.
On Tuesday night, thousands of Iranians looked up at the sky in the hopes of seeing the Pepsi logo appear on the moon.
In the past few days, rumors had swelled on Iranian websites and social networks, saying that Pepsi Co. was going to shoot powerful lasers at the moon to display the brand’s colors on its surface. Some took this as a joke; others believed it. Either way, many went up on their roofs to inspect the moon at the announced time. Our Observers in Tehran tell us more.
This hoax video purports to show the Pepsi logo projected onto the moon.

'About half of the people in Tehran went up on their roofs'

Saed is a journalist in Tehran.
We got fooled. I myself helped propagate the rumour and told people to check out the moon. My girlfriend even asked me why this important news wasn’t covered by the BBC, Euronews or the state media. I replied, well that’s because it will be an advertisement for Pepsi, and they don’t want to advertise for them. I think about half of the people in Tehran and many other cities went up on their roofs at 11:30 pm. My colleagues and I gazed at the moon for several minutes and saw nothing! But we had a good laugh about it.

'I can't believe this has happened once again'

Faria is a scientist in Tehran.
On our block, I saw many people on their roofs. Some even had telescopes and binoculars. I found it strange, because the main source of this rumour came from Facebook and not professional news websites, and Internet users in Iran are usually those who are the most educated.
I can’t believe this has happened once again, 33 years after people went out en masse to see Ayatollah Khomeini’s face on the moon. [During the Iranian revolution in 1979, right before Khomeini's return from exile, thousands of Iranians believed a rumour that his face would appear on the moon]. That time, though, a lot of people claimed they actually saw his face, while today, everyone was talking about what fools we are to believe such rumours!

'My friends had fun and drank Coca Cola for revenge'

Maria is a journalist in Tehran.
Almost all of my friends went to the north of Tehran to a mountain from which they had a good view of the city of the sky. They insisted I go with them, but I preferred to stay home and watch a movie. They took cameras and camcorders to get photos and videos, but when nothing happened they started to have fun and drink Coca Cola for revenge!
I couldn’t resist calling them fools, but they said, yes, we’re fools, but at least we had a great time together – and you missed it!
What believers hoped the moon would look like... This Photoshopped image was posted to the website
This joke image shows an error sign Photoshopped onto the moon - just like the messages Iranians see appear on websites that they are not allowed to access. This image was posted on many Iranian Facebook pages.
Those who didn't believe the rumor also had a good laugh Tuesday night; some even created their own Pepsi moons.


Reply to comment | The FRANCE 24 Observers

Good answer back in return of this matter with genuine arguments and
telling the whole thing concerning that.

Reply to comment | The Observers

A motivating discussion is definitely worth comment.

I think that you should publish more about this topic,
it may not be a taboo matter but generally folks don't speak about such subjects. To the next! Kind regards!!

What is reality???

hmmm... This shows how people are illitrate and only think of what is spread as rumours and not the reality with common sense....
Come on people out there.. use your brains and not just on media or rumours or some silly politics...
Stand on your feet and do good to others as humans.... Dont just blindly close your eyes and believe... Use common sense which God has given... Dont get it rusted

Reply to comment | The FRANCE 24 Observers

Hello, I read your blogs like every week. Your story-telling styl is awesome, keep up the good work!

i totally y agree with him it

i totally y agree with him it is a sill politics and rumors one should not believe on it.thanks

It's Not as serious as u shown

It was so funny,
i'm iranian and knew that this is a funny thing to be happy in a days that everything looks to be like nothing and repetetive,
most of iranian never knew that thing,
iranian have the most IQ in averege at all world,
srry for bad english writing or grammer.

I agree. A few people falling

I agree. A few people falling for a hoax doesn't mean an entire nation did!

Pepsi Logo on the moon: A rule in Iranian lives?

Hi dear friends;

First of all, as I read the previous comments, it seemed my friends wanted to emphasize the notion that everything - from the rumor itself to the people on the roofs and to the insults by Facebook users on Pepsi's page- was simply a joke, while many evidence suggests there were more to the event than people who wanted just to make fun.

The fact is that we - the Iranians- have long "fallen prey hoax", not only in events related to fun and entertainment but also in many other deadly serious issues. Do they happen every now and then just by some accidents? Never, they are present every single moment in our lives, for there are some negative characteristics instilled in us which give rise to what happened recently and which will still create many other similar stories.

One negative characteristic which makes us, Iranians, prone to incidents such as the one which happened within the few days ago, is that we are totally naive and gullible: never trained to explore things or to bother to go for the source of the information we are given.

This is evident not only in the "moon logo" event, but in every single aspect of the Iranians' lives: In politics, for example, we see people too much reliant on state TV reports trying to erroneously convince them that Tehran is pursuing a peaceful nuclear program which is under full supervision by International Atomic Energy Agency. These reports come as many other aspects of the controversial program is simply kept secret from the people, or even in some cases, the truth is totally reversed, with few, If any, even bothering to doubt the reliability of the information. They just keep believing, believing and believing...

Another negative characteristic is that they never really know how to challenge an authority who has enforced a law or principle they see no good reason to obey ,and as a result, often choose indirect ways to protest, which are perceived as less dangerous. When I told those who posted offensive remarks on Pepsi's fan page that they, themselves, and not Pepsi, were to blame for their being easy targets, many of them said they just had no other entertainment, putting the blame on the government for leaving them no other way to be together and have fun.

Iranians are also more bellicose rather than diplomatic, more self-righteous and dismissive when criticized. They are less likely to believe a criticism by a person or institution or to regard it worth considering. I suppose it is safe enough to say ordinary Iranian people are the same defiant as their politicians when they face criticism, even if that's completely true. No one can get them back to logic when they are on the wrong path. This was clearly evident by the defiant and often-insulting reactions Pepsi-page attackers showed towards a few other users who tried to convince them that Pepsi or no other media had never confirmed the company was going to display the brand's colors on moon's surface.

There are clearly other reasons as well, but these were the most important ones, I suppose. So it seems the Pepsi Logo hoax is a rule rather than an exception in the Iranians' lives.:)

Reply to comment | The FRANCE 24 Observers

At this time I am going to do my breakfast, when having my breakfast coming over again to read more news.

Reply to comment | The FRANCE 24 Observers

Hurrah, that's what I was seeking for, what a material!
existing here at this weblog, thanks admin of this site.