It was so funny,
i'm iranian and knew that this is a funny thing to be happy in a days that everything looks to be like nothing and repetetive,
most of iranian never knew that thing,
iranian have the most IQ in averege at all world,
srry for bad english writing or grammer.

Hi dear friends;

First of all, as I read the previous comments, it seemed my friends wanted to emphasize the notion that everything - from the rumor itself to the people on the roofs and to the insults by Facebook users on Pepsi's page- was simply a joke, while many evidence suggests there were more to the event than people who wanted just to make fun.

The fact is that we - the Iranians- have long "fallen prey hoax", not only in events related to fun and entertainment but also in many other deadly serious issues. Do they happen every now and then just by some accidents? Never, they are present every single moment in our lives, for there are some negative characteristics instilled in us which give rise to what happened recently and which will still create many other similar stories.

One negative characteristic which makes us, Iranians, prone to incidents such as the one which happened within the few days ago, is that we are totally naive and gullible: never trained to explore things or to bother to go for the source of the information we are given.

This is evident not only in the "moon logo" event, but in every single aspect of the Iranians' lives: In politics, for example, we see people too much reliant on state TV reports trying to erroneously convince them that Tehran is pursuing a peaceful nuclear program which is under full supervision by International Atomic Energy Agency. These reports come as many other aspects of the controversial program is simply kept secret from the people, or even in some cases, the truth is totally reversed, with few, If any, even bothering to doubt the reliability of the information. They just keep believing, believing and believing...

Another negative characteristic is that they never really know how to challenge an authority who has enforced a law or principle they see no good reason to obey ,and as a result, often choose indirect ways to protest, which are perceived as less dangerous. When I told those who posted offensive remarks on Pepsi's fan page that they, themselves, and not Pepsi, were to blame for their being easy targets, many of them said they just had no other entertainment, putting the blame on the government for leaving them no other way to be together and have fun.

Iranians are also more bellicose rather than diplomatic, more self-righteous and dismissive when criticized. They are less likely to believe a criticism by a person or institution or to regard it worth considering. I suppose it is safe enough to say ordinary Iranian people are the same defiant as their politicians when they face criticism, even if that's completely true. No one can get them back to logic when they are on the wrong path. This was clearly evident by the defiant and often-insulting reactions Pepsi-page attackers showed towards a few other users who tried to convince them that Pepsi or no other media had never confirmed the company was going to display the brand's colors on moon's surface.

There are clearly other reasons as well, but these were the most important ones, I suppose. So it seems the Pepsi Logo hoax is a rule rather than an exception in the Iranians' lives.:)

I'm an iranian girl. you know, our young girls and boys don't have fun, couse our goverment ban all funs. you can't believe, but we can't even go out, becouse the polices take us, and they say you were make up, and you aren't apear such a islamic person, so we don't have any fun. and we enjoy to make jock from nothnig, becouse we like to forget our goverment and our problems. we aren't crazy, we just like to laugh.
i'm sorry that i can't speak english very well, but i hope that you understand this.

It's true some of Iranians believed that the Pepsi's logo is gonna be appeared on the moon, but what you see in Pepsi's and your Facebook fan page is not directly related to what happened last night. Once in a while Iranians target a fan page and attack it-sometimes with and sometimes without a excuse or reason. This time the target happened to be Pepsi's fan page. France 24 has been targeted because the news you covered is not entirely based on truth. Images posted in that report are only humours and they do not mean to indicate anything. No one was waiting to see Khomeyni's face on the moon and also Pepsi's logo on moon's surface is not what Iranians were expecting to see; it's just a joke just like a lot of other images they made for that romour. If you were to report the truth you wouldn't pick on images that you can manipulate readers by... and that's why you are the latest target.