
Almost the entirety of Saudi Arabia's sales positions are held by men, making shopping for underwear a somewhat uncomfortable experience for women. In an attempt to reverse the trend, a group of exasperated Saudis tried to take control of the lingerie business. Did they succeed?
On February 13, a financial analyst and blogger from Jeddah, Reem Asaad, launched a campaign called "No to underwear salesMEN in Saudi Arabia". She called on shoppers to boycott lingerie shops across the country until the government agreed to enforce a law which allows women to work in the shops (Article 8 of decree N120).
The law, put forward by the left-leaning current labour minister, Ghazi al-Qusaibi, was passed in 2006. It specified that all lingerie salesmen should be replaced by saleswomen within a year. But faced with pressure from Saudi clerics and conservative forces opposed to women mixing with men in the workplace, the majority of shops ignored the new law.
Asaad's boycott, which lasted for two weeks, did not succeed. Lingerie store owners argued that shops where women worked would be prohibited for men - a woman selling something to a man is seen very badly in Saudi Arabia - and that it would mean added costs to the businesses. Opaque windows would have to be installed, for example, so that male customers couldn't see the saleswomen inside.
Photo posted on Flickr by Nick Hardcastle.
A lingerie stall in the Qatif market, in the east of the country. Women are only allowed to sell baskets or handcrafted goods. Clothes and underwear stalls are run exclusively by men.
Susie is an American expat who lives in Jeddah. She writes the blog "Susie's big adventure".

Business owners also
complain that if they hired salesWOMEN, they would also have to hire a guard
for protection to ensure that men stay out of the shop, which is an added
expense. Which brings me to yet another flimsy excuse for not hiring
salesWOMEN in lingerie shops - because of the strict segregation of the sexes
here. Men and women are not allowed to mix socially in this society. I
personally do not understand what all this hubbub is about - allowing both men
and women into a shop at the same time? It happens everywhere in this country
anyway. Both men and women shop together in grocery stores and malls. And why
is it okay for women to make purchases from salesmen in stores, yet there's a
big stink about men purchasing from saleswomen? What's the difference if a man
purchases items from a woman, or a woman from a man? There is a certain amount
of interaction either way. I just don't get this type of inconsistent
reasoning.
Intimate apparel business owners who have tried hiring salesWOMEN are also
complaining that they've experienced a high turnover rate and that the
saleswomen are incompetent. Rubbish! Poppycock! First of all, make it easier
for women to get to work in the first place by allowing them to drive.
Having to pay for a driver or a taxi unfairly cuts into a woman's salary.
Train salesWOMEN to sell undergarments and just watch them flourish.
A market in Jeddah. Photo by Susie.
A shop in Jeddah. Photo by Susie.
Eman Al Nafjan is an English teacher and blogger from Riyadh. She writes the blog Saudiwoman.

The labour minsiter, Dr. Al Qusaibi, attempted to tackle this issue by issuing a new law that only women were to be employed at lingerie shops. This was supposed to be effective in 2006. However, powerful people behind the scenes have been able to delay its implementation. Why would they do that? Well it's due to a multiple number of reasons:
1- Many are muttawa and strongly believe that malls and shopping areas are tools of the devil. Hence, if they could, they would even ban women from shopping, let alone working there.
2- It costs money to get lingerie shops run by women ‘muttawa compliant', what with screens on the windows and a guard at the door...etc.
3- Women employees are more expensive. Saudi women are paid more and work shorter hours while men brought in from poorer countries will work longer, for less.
4- They just hate Dr. Al Qusaibi and his ‘liberal' ways and want to oppose him in anything and everything."
Comments
womens rights or lack thereof
Submitted by Unregistered user (not verified) on Thu, 18/03/2010 - 05:20.THIS is what the UN is supposed to be working for but as usual they turn a blind eye and just bash Israel instead. The Arabs are a bunch of heathens and have not one shred of respect for women.They are there just to cook and fornicate.Why has it taken so long for the women of the middle east to stand up and be counted.Now you know why the western world dislikes Muslims .It's the way they treat their women;;;;;;like dirt,to be swept aside and kept in the corner.
They obviously did not think
Submitted by Unregistered user (not verified) on Fri, 05/03/2010 - 14:46.They obviously did not think things through very well! It's clear they really don't care about WOMEN and their privacy and comfort. It's great someone is trying to bring this to attention, but unfortunately in countries like this MEN have the ultimate power and these matters generally do not change. The women have long realized this hence the submission (I'm not saying that as a sign of weakness on their part but as acceptance and a level of COURAGE to LIVE).
One thing leads to another...
Submitted by Aristarkhos (not verified) on Thu, 04/03/2010 - 11:50.A simple demand like this will most probably be denied or continue to be disputed because one thing will lead to another. Saleswomen in a lingerie shop will mean allowing women to work, which will lead to more calls of liberalisation across other professions too. Clerics and people in power who are against women playing a larger role in Saudi society do not want this to happen. Logic and reason, in such cases, goes out of the window.
Another point, even tho this article covers the issues in Saudi Arabia, in India too lingerie is mostly sold by men -- be it open-air shops on the pavements or in stores. So this is not restricted to a particular religious community of people. It is probably more of a mindset.
Life is not fair
Submitted by someone (not verified) on Fri, 05/03/2010 - 12:05.Exactly , what do the Arab want the women for ? Women are not allowed this , women are not allowed that , one way system all round , it is so GREAT to be a man in that country, but it is a woman's hell to live under the shadow. I am so sorry for the women they are born into a country like that . Life is not fair , right from the moment when a baby is born.
Let's never wear underwear AGAIN!!!
Submitted by Unregistered user (not verified) on Fri, 05/03/2010 - 14:57.I propose that women in India and the Arab nations stop wearing underwear for an entire month. In addition to that, I say, make sure they stop bathing as well. Just wait 'till they get their periods and start bleeding all over the damn place. Then if the husband complains, she can say she is so terrified to buy clothes from a man that she is forgetting about the underwear. Because she can't buy a sexy thong or crotchless panty from a strange man, she doesn't feel sexy or like a woman anymore, so why bother bathing as well. Just wait 'till summer...a giant burlap gunny sack is what they all wear and a tablecloth on the head. Imagine no panties as well. If women are not important in the society, I think they should stop having sex with their husbands and start really fu(king up dinner by burning it or making it too spicy.
sales "partys"
Submitted by Unregistered user (not verified) on Thu, 04/03/2010 - 21:48.Why not use the "tuperware" approach and invite women to goup in a private home to purchase these products?
Great Opportunity for Women Entrepreneurs
Submitted by Ann McLaren (not verified) on Tue, 09/03/2010 - 14:07.I don't know the local laws about women entrepreneurs but the home sales party idea would be a fantastic opportunity for an enterprising woman to set up her own business in such a male-dominated culture.
Reading things like this brings it home just how fortunate we are as women in the "civilised" world.
sales "partys"
Submitted by Unregistered user (not verified) on Fri, 05/03/2010 - 10:52.A very good idea. Let women do home partys
and when they have made a fortune they can open up a chain of shops. Just for women. :)
idiot
Submitted by Unregistered user (not verified) on Fri, 05/03/2010 - 18:36.idiot