There’s someone living in his apartment, but he doesn’t know it

When this astonishing video was posted on YouTube a month ago, Web users immediately took it upon themselves to solve what was either a mind-boggling mystery, or a very clever hoax.

 

The YouTuber who posted the candid camera footage describes the person caught on tape as "an uninvited guest living in my apartment". He goes on to explain that he took the footage to the police, resulting in the arrest of the woman, who they confirmed was living in the loft of the building and climbing into the YouTuber's apartment every night to eat, go to the toilet (or rather, the sink), and watch television.

The video is a fake; a marketing campaign for an accommodation rental website (www.nakedapartments.com). It's very well done however - the only possible giveaway is at the end of the video, where you get the feeling the actor knows he's being filmed. Web users certainly had a hard time deliberating over its authenticity, causing just the buzz the company desired.

Fake amateur videos are increasingly popular when it comes to promoting a label or a film release. It's been done in Russia, the US, and even by press freedom activists Reporters Without Borders.

What do you think of this kind of marketing? Do these videos discredit information published on the Internet? Or are they beneficial for keeping Web users on the ball?

Contributors

Comments

boulshit he takes us for

boulshit he takes us for pigeont

"the only possible giveaway

"the only possible giveaway is at the end of the video, where you get the feeling the actor knows he's being filmed"??? after all he installed the cam!

He is actually acting

He is actually acting 'candid' the next morning, which is the bad acting giveaway. Why film himself? Look at the footage!! ASAP! "Hey, look at me casually drinking from the same milk carton.."

I could have told you that

I could have told you that was fake almost immediately. Anyone fooled by this obviously hasn't spent much time watching people talk to their webcams on YouTube -- it's *very* easy to distinguish a real person from their actor during the intro. For that matter, why would he leave in footage of himself setting up the camera and drinking orange juice in the morning?

The giveaway for me was how

The giveaway for me was how quickly she came out of hiding after he got his midnight drink. If she was that close to being caught, she would have stayed in hiding long enough to be sure he was really back asleep. In the video she pops back out immediately and opens the pantry. BS!

I agree with you.

You would think that she would remain hiding for about half an hour before emerging. It was very clear at that time it was a hoax. Anyone who did this sort of thing, would have remained hidden for half an hour before appearing again. Very believable till you got to that point in the video and then you knew it was a hoax. If anyone thought it isn't one, better rewatch the video again to see how fast she moved into view of the camera after he left after he got his midnight drink.

Supposedly this actually

Supposedly this actually happened in Japan last year:
http://www.japantoday.com/category/crime/view/woman-arrested-for-living-in-closet-in-fukuoka

So they didn't even come up with an original scenario!

Video Spam

Without a disclaimer, these videos are nothing but lies, and constitute a new form of spam. They only exist to promulgate disinformation with the intent to profit from the that disinformation campaign.

In short, they shamlessly bury truth to make a buck.

Entertaining and creative marketing

I'd much rather watch something interesting like this than a 30-second sales pitch. If it gets people to hear about your product, and entertains them at the same time, you've done your job as a marketer.

Especially in a time where

Especially in a time where ads are so widely shunned by consumers.

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