As part of their studies at Sapir University near Sderot, Yatir Keren and Ron Rochman created an artistic project with the aim of illustrating the daily lives of those living under target of Hamas rockets in southern Israel. The narrative behind the project - entitled 'Distance Is Only a Matter of Time': a rocket launched from Gaza reaches Tel Aviv.
Yatir Keren and Ron Rochman are graduates of Interactive Communication studies at Sapir College. Yatir was born and grew up in the Sde Yoav kibbutz, 20km from the Gaza Strip. Ron lives in Rishon Letzion. He works in video editing and special effects.
Until now it was easy for the citizens of Tel Aviv and the centre of Israel to ignore the situation. But when it hits their homes, then it will be hard for them to go back to their coffee shops and pubs. The disinterest and apathy will come to an end. We're hoping that our movie will not become reality and that the Israeli government will find a solution before the Hamas terror organisation gets its hands on long-distance rockets that can reach Tel Aviv.
We believe that a solution must be found as soon as possible, preferably through diplomatic means, so that the residents of the Gaza Strip and west Negev can live peacefully. We know that Israel doesn't have a good reputation in the foreign media and so we believe that it's important to show the other side too (without underestimating the suffering of the Palestinians)."
Lisa Goldman is a journalist and blogger from Tel Aviv.